Mail Online: Parliament Street’s Elliot Van Emden to be a contestant on The Apprentice

Tuesday 26th September 2017

Today, The Sun profiled Elliot Van Emden, who as well as being Commercial Director for Parliament Street will also be starring on the new season of The Apprentice on the BBC.

The full article can be found here.

 

An extract from the article can be read below:

 

He’s warned that he’s ‘ruthless’ in business and ‘will do anything I can to succeed’.

Though an insider claims that The Apprentice‘s new ‘Tory boy’ contestant Elliot van Emden, 32, showed no ‘killer instinct’ when he worked in politics.

It was revealed on Tuesday, just as the 2017 line-up was released, that Elliot spent less than a year working as an intern for David Cameron (before he became Prime Minster) during which time he was simply regarded as ‘sweet and nice’.

'Sweet and nice': An insider told MailOnline that new Apprentice candidate Elliot van Emden - a self-proclaimed ruthless businessman - is lacking killer instinct

‘Sweet and nice’: An insider told MailOnline that new Apprentice candidate Elliot van Emden – a self-proclaimed ruthless businessman – is lacking killer instinct

Speaking to MailOnline on Tuesday, a source predicted: ‘He’ll be out [of the competition] fairly soon, there wasn’t any killer instinct.’

‘He was sweet, a nice bloke. He didn’t do anything special for David Cameron (not inner circle – or in any circle for that matter), he was an intern working in the correspondence unit (basically copying and pasting emails).

‘He wanted to go and be an investment banker and seemed bright and determined and the sort of person who might make it.’ 

Ruthless? During his time in politics, Elliot was said to have worked as an intern in correspondence for David Cameron

Ruthless? During his time in politics, Elliot was said to have worked as an intern in correspondence for David Cameron

David Cameron was the leader of the Conservative Party from 2005 to 2016 and Prime Minister between 2010 to 2016. 

After the nine month stint in David Cameron’s office, Elliot went on to study for a law degree.

Impressively, by August 2015, he had gone on to establish his own law firm Bridgewood Legal Limited, for which he now serves as director. 

Elliot is also the commercial director of Parliament Street, an innovative young think tank, at which Made In Chelsea star Georgia Toffolo serves as Events Manager. 

Back to business: This year's contestants are (back row, left to right) James White, Ross Fretten, Jeff Wan and Andrew Brady; (middle row, left to right) Jade English, Sarah Lynn, Charles Burns, Bushra Shaikh, Sarah-Jayne Clark, Michaela Wain, Siobhan Smith, Joanna Jarjue, Anisa Topan, Elliot Van Emden, Elizabeth McKenna and Sajan Shah; (front row, left to right)

Best known for her role as a bubbly blonde on London-based E4 reality show MIC, Georgia was originally a politics student at Westminster University. 

She announced her role with Parliament Street in 2015, with director Steven George-Hilley saying: ‘Her passion for campaigning on issues like voter apathy will inspire a whole generation of young people to get involved in politics.’ 

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