The 2015 British General Election: Core Battlegrounds



This report investigates the defining battlegrounds that are likely to play an influential role amongst voters in this General Election.

The analysis draws on current public opinion data from TNS opinion, YouGov, alongside ICM in investigating the issue salience of immigration, economic perceptions and leadership competence evaluations amongst voters. These are likely to be the core issues that dominate the 2015 British General Election in the decisions made by voters at the ballot box.

Statistical evidence also shows that the Conservative Party has a distinctive edge over the Labour Party on economic perceptions alongside leadership competence. Most crucially though, whichever political party can appear credible and competent on these three core issues will have a better chance of walking into Downing Street on the 7th May.

 View the report here

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